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To begin with, you’d think that the rather perverse set-up of making a children’s movie that you can’t take kids to see would be self-sabotaging enough. But no, not when dealing with the mighty Spielberg money machine. Because everything Spielberg touches that has to do with little boys’ obsessions (sharks, extraterrestrials, dinosaurs) rakes in billions and is instant fodder for worldwide merchandising (and ad imagery).
Spielberg has an unparalleled aptitude to milk these little-boy fantasies to their theme park, roller-coaster, multi-billion-dollar heights.

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