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BOSTON — Media buying chores on Liberty Mutual’s estimated $20-million account have been shifted to Natick, Mass., independent Pro Media from Mediaedge:cia without a review, according to Steve Sullivan, svp, communications at the client.
Planning remains with Media Kitchen in New York, a unit of Kirshenbaum Bond & Partners, which handles creative for the Boston-based client. No other portions of the business will be moved or go into review, Sullivan said.
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