LG Taps Y&R for Global Task

NEW YORK Young & Rubicam has landed global creative duties on the launch of LG Electronics’ new 1080p model of high-definition, flat-screen televisions, the WPP Group agency said today.

Y&R, an LG roster shop, landed the new assignment after a pitch against Havas’ Euro RSCG, another LG roster agency, Y&R said. The account will be run out of the agency’s New York headquarters.

Billings were not disclosed.

Y&R’s first work on the business (a TV, print, interactive and outdoor effort) is expected to break in the spring. The ads will run in the U.S., Europe and other select markets around the world.

“LG has been a fantastic client partner and we are thrilled they’ve chosen us to lead their global advertising efforts for such an important product line,” said Y&R worldwide CEO Hamish McLennan, in a statement.

Y&R already handles creative duties on LG Electronics products in six markets outside the U.S.: Korea, Turkey, South Africa, Mexico, Canada and the United Arab Emirates. Also, in the U.S., sister shop BrandBuzz handles creative duties on electronics, appliances and mobile phones.