LG Electronics Teams Up With NCAA

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

LG Electronics USA today inked a deal to become an official NCAA corporate sponsor. Under the terms of the agreement with the NCAA and CBS Sports, LG will have exclusive category marketing rights for all 88 championship events across 23 sports, including March Madness.
 
The three-year deal encompasses LG’s home appliances, electronics and mobile phone brands.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in