Lexus Hits the 'Sweet Spot'

NEW YORK Opera music? Check. Rich cinematography? Got it. Subtitles in elegant cursive typeface? Ditto. Yup, all the cliches of classic “luxury” car advertising—the ones that would seemingly appeal to the monied set—show up at the beginning of “Etiquette,” the latest Lexus commercial from Team One, breaking tonight during Boston Legal.

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