Lewis to Stress Seaside’s ‘New Urbanism’

ATLANTA Lewis Communications has won the advertising account of Seaside, a planned community in the panhandle of Florida, after a review involving two other undisclosed Southeast shops, the agency said.

The independent Birmingham, Ala., agency will provide all advertising and public relations for the community.

Slaughter Hanson, an independent Birmingham shop that held the account for the past three years, did not defend.

The first ads for the community are scheduled to launch early next year. The campaign will consist of print ads in regional magazines. Billings were not disclosed.

Seaside is an unincorporated community built on 80 acres along the Gulf of Mexico. The founders of the development, Robert and Daryl Davis, began building the community in 1981. It now consists of 480 homes, a charter school, a medical clinic and a repertory theater.

Time magazine once referred to the community as “the most astounding design achievement of its era and, one might hope, the most influential.”

Lewis will emphasize the community’s “new urbanism” features, said Larry Norris, president of the agency.

“Seaside created the standards for town design that others now admire and emulate,” Norris said. “Our task is to capture the essence of this special place in everything we create.”