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NEW YORK Levi Strauss has placed its media planning and buying account into review, the client confirmed today.
The company spent $70 million on ads in 2007, according to Nielsen Monitor-Plus.
Interpublic Group’s Initiative handles all buying. Planning is split between IPG’s DraftFCB (Dockers) and Publicis Groupe-backed Bartle Bogle Hegarty (Levi’s). BBH is also the client’s lead creative agency.
A client rep declined to comment on whether the incumbents were defending and characterized the review as “standard operating procedure.
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