Levi’s New Retail Experience Features a Tech-Fueled Merch Drop

The clothing brand's pop-up in Miami runs through February

levi's pop-up shop in miami
Visitors to Levi's Haus Miami can claim their items at an infinity room-style carousel. Levi Strauss & Co.

Levi’s offers multiple ways to customize its products, with techniques ranging from in-house tailoring, embroidered patches and denim finishing with lasers. To showcase these offerings in real life, the clothing brand has launched a customization-focused experience in Miami.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.