Levi's Bows First TV Work From BBH

NEW YORK — Bartle Bogle Hegarty’s first TV work for Levi’s has a retro-chic feel, complete with 1970s-era cars, pale colors, urban settings and atmospheric music. Like a previous print effort, the work features Low Rise Jeans and bears the tagline, “Dangerously low.”

One spot features a 20-something woman who surreptitiously sneaks into a “chop shop,” slides into what appears to be her stolen car, starts it up and peels out into the street.