Levi Launches Hispanic Campaign

SAN FRANCISCO – Levi Strauss & Co. launches a new Hispanic ad campaign on Spanish language television nationwide and on billboards, bus shelters and urban panels in 23 markets. The ads close with a variation of Levi’s Hispanic marketing tag line, ‘Levi’s jeans . . . siempre quedan bien.’ (Levi’s jeans . . . always fit/fit in well.’) The campaign promotes a wide array of Levi’s products. Mendoza, Dillon & Asociados, Newport Beach, Calif., created.
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