Subservient Chicken: cool but none too tasty
As an interactive evangelist, I love the integration, involvement and functionality of Burger King’s Subservient Chicken [“Playing Chicken,” A&C, April 19]. I get the tie-in to the brand promise. On the other hand, the garters and the TV spots skeeve me out. It’s the opposite of appetite appeal.

I hope it works and that BK gets the young men it is targeting. It will send a great signal to other marketers that a $30,000 investment on the Web is worth the risk.

On the other hand, you won’t see me ordering chicken at Burger King anytime soon.

Brad Epstein
Executive creative director
The Lord Group
New York

When the pop song isn’t music to your ears
Thank you to Wendy Melillo for her column about the use of pop songs in ads [A&C, April 12].

On Sundays, I deejay in a nightclub in Portland. (I’m 46 … I’ve been around.) I recently played “Fresh,” by Kool and the Gang, and someone my own age came up to me and said, “Hey, what’s the name of that new song? I just heard it on TV.” I thought I was going to puke.

Boy, did that article ever ring home. I am so tired of hearing my old favorites getting bastardized.

Peter Calandra
Production manager
Cole & Weber/Red Cell
Portland, Ore.

For the record: Dan Levi is vp of marketing, not chief marketing officer, at WWE [April 19]. Gardner Nelson Solomon’s first client is One Life Direct, not Life One [April 19]. In Best Spots [Feb. 16], animation for The Kaplan Thaler Group’s “Looney Tunes” spot for Aflac should have been credited to Howard Schwartz of Warner Bros. Animation.

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