Letters

KB+P to Schmidt: If you’re prepared, so are we

I was a bit taken aback at Bob Schmidt’s column [“Pitches in the Dirt,” March 15] in which he criticized our handling of a new-business prospect he brought to our offices a few years back. I’d like to point out that this “mystery prospect” arrived in our offices (along with Bob) having no set budget, no process for agency selection, no timetable and, worst of all, no indication of either the specific nature of the product or even the name of the company.