The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Why would Pepsi listen to Bill O’Reilly?

I would like to thank Eleftheria Parpis for her frank and insightful article “A Ludacris Position” [A&C, Feb. 17]. As a member of the ad community and of the hip-hop culture the Pepsi campaign is geared toward, I was doubly disappointed by Pepsi’s choice to drop the Ludacris campaign due to political pressure from a man who is hardly qualified to comment on what is appropriate for urban youth, only to later settle with the very community it should have been focused on reaching in the first place.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in