The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
Product Placement: The Future of Advertising?
I couldn’t disagree more with Jack Feuer’s column “Unwelcome Guest” [A&C, Oct. 22].
He’s right about two things: the invalidity of any “count” of daily ad exposures and the existence of plenty of examples of clunky and heavy-handed product placements.
But tell that to the people who got Reese’s Pieces into E.T.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in