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Product Placement: The Future of Advertising?
I couldn’t disagree more with Jack Feuer’s column “Unwelcome Guest” [A&C, Oct. 22].
He’s right about two things: the invalidity of any “count” of daily ad exposures and the existence of plenty of examples of clunky and heavy-handed product placements.
But tell that to the people who got Reese’s Pieces into E.T.
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