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Sexist Mentality? Blame It on the Boy-Creatives

I read with interest Karen Lehrman’s thoughtful article on “What Women Want” [Art & Commerce, Aug. 6]. Her insights were right-on in observing the ad industry’s ad hoc mentality on how to turn the heads of female consumers.

Her reference to the chemical makeup of women as a precursor to observable behavior is refreshing, although one could argue in turn that the testosterone-soaked perspective of boy-creatives and their behavioral variances in turn filter men’s interpretation of women’s behavior, which then leads to the stereotyping (patronizing) effects we constantly see in media.

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