How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Coke Déjà Vu: Whose Line Is It Anyway?

Coca-Cola’s new global campaign, “Life tastes good,” is perhaps an idea whose time has finally come. I dug out a campaign script I wrote for Coca-Cola back in the 1970s when I worked for McCann-Erickson as evp, international creative director.

Featuring moments made special with Coca-Cola, it goes like this: “There’s one moment you wouldn’t trade for anything.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in