Production Co. Deserves Some Credit for ALF Success

Although I enjoyed the article on the American Legacy Foundation [Best Spots, Feb. 5], I did not understand why the credit list and the frame pulls featured in the article were from another campaign.

“The Body Bag,” “Lie Detector,” “Shredder” and “Hypnosis” spots discussed in the article were produced by Redtree Productions, directed by Christian Hoagland and edited by Tom Scherma at Mad River Post.

The team worked very hard to make the spots as successful as they were. That our peers found them notable is the icing on the cake.

R.J. Casey

Executive Producer

Redtree Productions


Editor’s note: While we recognize the contributions of the many creative people who have worked on the American Legacy Found-ation’s ads, it is not logistically possible to credit all the spots mentioned in the piece. The frames and credits printed were not from another campaign; they were from executions that grew out of the original body-bag theme. Redtree did in fact produce the first “Body Bag” spot, as well as the other spots mentioned.

Make Your Voice(stream) Heard: Phone Service Gripes

Boy, was I glad to see your story [“No Way Out,” Art & Commerce, Feb. 5]. I just hope the right people read it (i.e. not just the disgruntled like you and me). But I have another for you, and I hope you publish all the responses you get.

AT&T Long distance has a minimum charge per month of $9.95 (for my phone anyway.) One month my long distance calls were $9.41. So I expected to pay the minimum of $9.95. Oh, no. I paid the $9.95, plus the $9.41, plus all the fees and taxes, bringing my month’s total to over $23.

When I tried to contact AT&T, they had no live customer service people. My choice was to e-mail, fax or use the Internet. The e-mail response back to my e-mail was that’s the way it was. Long story short: AT&T has redefined “minimum.” It makes you want to scream.

Rochelle Sollish


Brody Smythe Direct

Los Angeles