Opportunity Missed? The Case of the Bogus Press Release
With mixed emotions, I read the piece “Such a Release” [Shop talk, Feb. 5], about the bogus press releasesent by a disgruntled former employee of Trinity Communications.
On the one hand, as Trinity’s president, I apprec iated getting a call from Adweek after you received that release and realized it was likely a fraud, based on its suspect and exaggerated content. On the other hand, Adweek missed a stellar opportunity to do the agency community a great value-added service.
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