Lessons From Allstate, Burnett

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CHICAGO Earlier this month, Publicis Groupe’s Leo Burnett and Allstate jointly hosted a lavish party at Chicago’s Adler Planetarium to toast (several times) their 50-year relationship. At a time when marketers such as Domino’s declare that five years is a lengthy client-agency tenure, the celebration was a worthy one.

But as with any long-term relationship, the road had its bumps.

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