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Static spots give Ford’s Focus an off-putting personality

Hey, here’s an idea: What if you had a car … that talked? And not only talked but nagged, insulted and just generally excoriated you nonstop in a really irritating voice? Well, then you’d have this new Ford Focus campaign.

No, you say, we’re long familiar with the concept: As Americans who love their cars, and long to treat them as honored members of the family, we’ve already lived with the chatty auto wackiness of one of the most mocked TV shows of the 1960s, My Mother the Car.

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