Leonard On Board at Arnold

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Fine-tuning Arnold’s anti-smoking initiatives will be the pri mary mission of Christine Leonard, who recently joined the Boston agency as vp/group planning director.

Leonard reports to Graceann Bennett, who joined Arnold in August as evp/director of account planning, filling a post long vacant at the region’s largest ad agency.

Leonard will oversee planning for the Boston shop’s anti-smoking initiatives for the American Legacy Foundation and the Massachusetts Department of Public Health’s To bacco Control Program, which rank among the shop’s signature accounts.

“There’s a lot of good opportunity, creatively and strategically, with both of these accounts,” she said.

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