CHICAGO--Leo Burnett Co. has undertake" /> Leo Burnett 're-engineers' itself from top to bottom -- Staff Reorganization Is Based on Similar Clients, Agency Reassembles Pieces of the Puzzle <b>By Jim Kirk and Beth Heitzma</b><br clear="none"/><br clear="none"/>CHICAGO--Leo Burnett Co. has undertake
CHICAGO--Leo Burnett Co. has undertake" />
CHICAGO--Leo Burnett Co. has undertake" />

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Leo Burnett 're-engineers' itself from top to bottom -- Staff Reorganization Is Based on Similar Clients, Agency Reassembles Pieces of the Puzzle By Jim Kirk and Beth Heitzma

CHICAGO--Leo Burnett Co. has undertake

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The move, which groups employees based on similar clients rather than strictly in their vertically structured departments, is the result of an intensive eight-month internal review by “re-engineering” specialists Andersen Consulting. Although no dollar amount could be determined, it’s estimated Burnett spent less than $100,000 on the project, but is expected to save hundreds of thousands of dollars over the long haul.
Insiders said Burnett tried to figure out a way to include its account service and creative teams under the plan, but added the agency and Andersen have yet to come up with a structure that would work well with...

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