Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Leo Burnett New York is now leading strategy and creative for Alouette Cheese following a review, according to sources.
The agency beat out Havas and Publicis, the agency, for the account. Alouette previously handled creative in-house.
The Pennsylvania-based brand spent only $10,000 across all media in 2012, according to Kantar. The company is expected to ramp up its spending.
Both Leo Burnett and Alouette, which is owned by Bongrain, could not immediately be reached for comment.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in