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Leo Burnett Worldwide won the creative work for Firestone, besting other review finalists Cramer-Krasselt and Publicis Dallas. The assignment covers both the company's tires and its retail network of 2,200 stores, Firestone Complete Auto Care.
Revenue for the Firestone account—owned by Bridgestone Americas Tire Operations—is estimated at $2 million a year. The business has been handled by The Richards Group, which will continue to work on the company’s Bridgestone brand. Leo Burnett is leading the account out of its Chicago office.
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