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In keeping with its efforts to align global brands with global agencies, Procter & Gamble consolidated creative responsibility for its Vidal Sassoon haircare line at Leo Burnett here. Euro RSCG Tatham loses the $31 million U.S. account and Europe to Burnett, which has handled Asia and Latin America. The shift of duties is effective Nov. 1.
However, in another consolidation, Burnett is losing creative responsibility for P&G’s Crest toothbrush line to D’Arcy Masius Benton & Bowles, New York, agency for Crest toothpaste, effective Nov.
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