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DALLAS Lenox Collections assigned its lead online advertising account to Slingshot, the shop said.
The Dallas agency has previously handled project work for the tableware manufacturer.
The Langhorne, Pa.-based client has charged the agency with developing a plan to drive revenue in fiscal 2004, including customer acquisition and retention strategies. Slingshot will also develop two radio spots to drive sales online; one spot will run before the holidays and one afterwards.
Eisner Communications in Baltimore handles general-market work for parent company Lenox, which spent $45 million on advertising last year, according to Nielsen Monitor-Plus.
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