Lego's Consistency Has Been the Key to Its Success

Getting girls was the tricky part

Few things are as important to a toy brand like Lego as consistency. No matter how many fancy licensing deals that brand has inked with the latest entertainment franchise (see feature), it all still comes down to those bricks—high-impact acrylonitrile butadiene styrene stamped out by precision, German-made machinery to factory tolerances of one-fiftieth of a millimeter.

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