Lego's $30 Mil. U.S. Media Account Stays at Starcom

CHICAGO Toy company Lego has opted to keep its U.S. media planning and buying account with Publicis Groupe’s Starcom USA after a review, according to the agency.

Lego spends about $30 million annually on domestic ads, per TNS Media Intelligence/CMR.

“After a thorough review of both industry and participating agency best practices, it was clear that the relationship we have with Starcom is the best option for our brand’s objectives,” said Michael Moynihan, director of marketing for Lego Americas, in a statement.

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