Lego Solicits Agencies for $30 Mil. Media Account

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LOS ANGELES Struggling Danish toy maker The Lego Company has contacted three agencies regarding its $30 million U.S. media account, the client confirmed.

According to a statement from Lego, the move is part of a global process to “benchmark the current work, review media industry standards and averages to better understand where efficiencies can and should be realized.”

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