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Philip Morris, Target of the Graphic Ads, Considers Legal Action
WASHINGTON, D.C.–Some of the American Legacy Foundation’s “ambush” ads have been rejected by CBS and Fox Networks while the target, Philip Morris, is considering legal action.
Network officials said they are concerned Legacy spots such as “Body Bag,” “Lie Detector” and “Shredder” are either “morbid,” “over-the-top” or go too far in attacking Big Tobacco. CBS refused to air any of the three in their current form, a representative said.
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