Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON The American Legacy Foundation on Monday launches its latest anti-smoking spot via Havas’ Arnold and MDC Partners’ Crispin Porter + Bogusky.
“Fire” shows a cigarette causing a room to quickly go up in flames. Later in the spot a teen says, “Cigarettes are still the number one cause of fire-related deaths. The continuing theme of the campaign is “Connect Truth.”
“Included in the 440,000 people who lose their lives each year to tobacco-related causes, are 1,000 people who die from fires started by smoking.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in