Legacy Ads Reveal Net Reaction

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Arnold, Crispin Porter Creative Seeks to Drive Traffic to Web Site
WASHINGTON, D.C.–A voyeuristic foray into the bedrooms of teenagers, who are shown responding to e-mail received on the Web site thetruth.com, is featured in the next round of creative, breaking tomorrow, from American Legacy Foundation, the national anti-smoking group.
The “Web Letters” campaign–created by Arnold Communications in Boston and Crispin Porter & Bogusky in Miami, with certain graphic elements designed by Stiletto Design in New York–is meant to drive more traffic to the Legacy’s Web site, said Arnold’s creative director, Pete Favat.

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