Leeds, P-O-P Ad Pioneer, Dead at 82

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NEW YORK Richard H. Leeds, co-founder of a venerable point-of-purchase advertising agency, died on Dec. 25 of heart failure at North Shore Hospital in Manhasset, N.Y. He was 82.

For more than 50 years, Leeds was an innovative influence in the p-o-p ad industry, pioneering the use of sophisticated mechanical and electrical displays.

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