Lee Jeans Sends European Account to McCann

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NEW YORK Interpublic Group’s McCann-Erickson has been tapped to handle creative duties for the Lee Jeans account in Europe, Asia and Africa, the agency confirmed. The business will be run from Storakers McCann in Stockholm, but that shop will work with other McCann agencies in the other regions.

The client parent company VF Northern Europe (based in Brussels) awarded the business after a review of undisclosed agencies.

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