Leaving LM&P, Mayo Targets Smaller, Hip Clients

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Seeking a chance to work with smaller, “edgier” clients, Lawrence, Mayo & Ponder principal and co-creative director Bruce Mayo is striking out on his own.

“It’s time to move on after 10 years [at the shop],” said Mayo, 49. “I want to go back to what I really like to do, which is having more interaction with clients, not running a big ad agency.”

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