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Johnson & Johnson today confirmed that the company is reviewing creative and media planning chores on both its Tylenol and Motrin brands.
Along with Interpublic Group’s Deutsch, the incumbent on both assignments, sources identified these contenders: Omnicom Group units DDB in New York, Goodby, Silverstein & Partners, San Francisco and TBWA\Chiat\Day in New York; and IPG’s The Martin Agency, Richmond, Va.
J&J director of corporate media relations Marc Monseau would not say which shops are pitching.
Agency execs either declined comment or could not be reached.
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