Leagas Secures Sega, Mavi Jeans

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Leagas Delaney solidified its position in the ad market here last week by adding the Sega of America videogame and Mavi Jeans accounts. Combined, they are expected to bring nearly $35 million in billings to the shop.

The Sega win is widely viewed as a crucial development for the agency, which had been relying on Virgin Mobile account for nearly all of its business.

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