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Cincinnati-based laser eye surgery specialist LCA Vision has awarded independent shop Empower MediaMarketing its media business after a review, the client has confirmed.
The assignment includes planning and buying duties for both traditional and digital media as well digital creative chores.
The client, which operates 62 vision centers nationwide, confirmed spending $30 million-plus on ads in 2009.
The incumbents were Razorfish (digital) and Horizon Media (traditional ads). It was not immediately clear if either participated in the review.
“We
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