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LBi is hoping to take a page from its growth in Europe to launch an expansion effort in the U.S. market.
The firm is combining its domestic digital shops Special Ops Media and IconNicholson into a single agency under the LBi banner. That will unite the social-media savvy of Special Ops and the design expertise of IconNicholson. Its client list includes Bristol-Myers Squibb, William Grant & Sons, Universal Music Group and Unilever.
LBi’s U.S. push comes on the heels of its recent deal for search marketing firm Bigmouth Media, a powerhouse in Europe that has a small U.S.
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