LB Works’ Top Tandem to Depart Burnett

CHICAGO The leaders of Leo Burnett’s former tech and business-to-business subsidiary LB Works, which is being folded back into its parent, will leave the agency, a shop representative confirmed.

Jeff Jones, who was CEO of the unit, will stay with the agency through February to manage the transition, the rep said. Chief creative officer Steffan Postaer will remain with the agency until the end of this month. Neither Jones nor Postaer was available for comment.

Postaer’s departure had been expected after Burnett worldwide CEO Linda Wolf’s decision to fold the unit back into the parent. Postaer, who was said to be disappointed with the move, has been largely absent at the agency since the decision was announced.

Jones’ departure is a bit more surprising, as several sources had pointed to him as a potential next-generation leader. He did not hide his disappointment about his unit being shut down. “I’m bummed on a personal level,” Jones said at the time.

Over its nearly two-year life span, LB Works helped bring in more than $200 million in new business to the agency, including clients such as Gateway, Earthlink and Lexmark printers. The status of those accounts, along with core client Altoids, was not immediately clear.