Lazar Explains Troubled GM's Media Strategy

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Betsy Lazar has been a major player in General Motors’ drive away from big budget, big exposure events. In August, the automaker announced a massive marketing retreat from the Oscars, Emmys and upcoming Super Bowl. It pulled Cadillac from the Masters, opted not to renew with the U.S. Olympic Committee and partially withdrew from Nascar. The decision to cut and consolidate its marketing and sales budget came on the heels of a walloping $15.5 billion loss in the second quarter.

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