ATLANTA Rogers Townsend & Thomas has tapped CarterTodd & Associates as its lead marketing and public relations agency, sources said.
The Columbia, S.C., shop will develop a corporate image campaign for the crosstown law firm that will encompass national and local public relations and marketing initiatives. Sources at CarterTodd also said that the campaign would include events promotion, media relations and corporate positioning.
Rogers Townsend & Thomas represents corporate and institutional clients including insurance carriers, construction companies, real estate developers and mortgage lenders.
Lorri-Ann Carter, agency president and chief executive officer, said the campaign is in the development stages and that annual billings could not be disclosed. “The attorneys at Rogers Townsend & Thomas are considered to be some of the nation’s finest,” she said. “We are looking forward to developing a relationship with the firm.”
Lawyers Retain CarterTodd for Marketing, PR
