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Eight Mile Style LLC, the Detroit-based publisher of Eminem’s copyrights, is seeking a cease-and-desist order against Audi AG, alleging that a new European commercial makes unauthorized use of the rapper’s song “Lose Yourself” in a spot for the 2012 Audi A6 Avant.
“Lose Yourself” is also the same music used in Chrysler’s “Imported from Detroit’ campaign for the new Chrysler 200 model, which debuted during the Super Bowl.
Scroll down to see both ads.
In addition to alleged unlicensed use of the soundtrack, Joel Martin, a spokesman for Eight Mile Style, said, “We believe Audi not only used 'Lose Yourself' to sell their product without permission, but their spot actually feels inspired by elements of Chrysler’s commercial campaign.”