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For some HIV patients, the high cost of HIV drugs can be a tremendous deterrent to buying them. So the Pennsyl vania Department of Health wants to let them know something.

It can help.

In a new PSA campaign, from Neiman Group in Harrisburg, Pa., the PDH seeks to inform HIV-positive patients in low-income areas of Pennsylvania of the importance of HIV drugs and care.

One TV spot, which breaks in September, shows grainy images of people shopping and arriving at their apartment building.

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