BrownCo, formerly Brown & Co., the interactive brokerage arm of J.P. Morgan Chase, last week launched a campaign themed, “You know what you want. We get it.” The ad budget for the campaign is $10-12 million. The work, which was created by Via in Portland, Maine, comprises TV spots directed by Errol Morris, print and online executions. The independent shop added the business in December following a review. TV spots pose the question, “What do you want from your online broker?”
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