Launch Does Hotel Net's First Ads

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Launch Partnership will initiate the first advertising campaign for Hotel Reservations Network with two teaser spots this week.

The 15-second ads break on national cable programming just three weeks after Irving, Texas-based Launch was awarded the account following a review of undisclosed agencies.

Launch’s travel and hospitality experience (two of its partners helped launch American Airlines’ Web site) was instrumental in the account win, the agency said.

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