Latest PR Offering: 'Readiness Audits'

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As the terror-alert level rose to orange last week, WPP Group’s Hill & Knowlton launched a “terrorism preparedness” service called Threat Readiness Audit, the latest entry in a growing subset of crisis communications born in the aftermath of Sept. 11.

H&K director of crisis communications Richard Hyde will supervise 40 of the agency’s staff nationwide to develop Readiness Audits.

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