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What was, in some cases, months and even years of preparation paid off for the shops that last week made it into the finals for the $30-million Kia Motors North America pitch: Goldberg Moser O’Neill/S.F.; Jordan, McGrath, Case & Taylor/N.Y.; Kresser/Craig, Santa Monica, Calif., with Waring & LaRosa/N.Y.; and Stein Robaire Helm/L.A.
‘These four could hit the ground running the fastest, and we need people who can hit the ground running fast,’ said Kia director of marketing Dick Macedo.
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