The Last 24 Hours in Advertising: Friday, Nov. 7, 2014

That charming penguin ad gets spoofed, and Victoria's Secret pulls its campaign

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

John Lewis spreads Christmas joy

The release of this U.K. retailer's Christmas ads is always its own highly anticipated mini holiday, and this year's spot, featuring a little boy and his penguin friend Monty, does not disappoint. (Adweek)

And someone already made a spoof of the charming John Lewis ad

Redshirt Films moved at lightning speed after John Lewis released its holiday spot and created a hilarious parody focused on the poor, stupid penguins of the world. (Adweek)

Fast-food brands winning on Facebook

It turns out the number of followers a brand has on Facebook does not necessarily correlate with number of likes or consumer engagement the brand gets on its social media accounts. (Adweek)

Apple's security takes another big hit

People using iPhones and Mac computers in China may be exposed to a potential malware attack. (Adweek)

Havas posts solid Q3 results

The French agency reported organic growth of about 6 percent in the third quarter and boasted total revenue of 447 million euros. But growth is slowing in some regions. (Adweek)

Around the Web:

AOL crushes earnings thanks to its programmatic push

The company beat expectations big time for Q3, reporting an 18 percent increase in overall advertising revenue driven by a massive 37 percent boost in the company's programmatic ad revenue. (The Drum)

AppNexus partners with the competition

The ad tech company announced plans to launch a certified program, with the help of competitors like PubMatic and Rubicon Project, that won't charge customers when their ads run in sketchy places. (Ad Exchanger)

Victoria's Secret finally pulls its offensive campaign

The Internet exploded into full-blown rage after Victoria's Secret released a campaign that told women what a "perfect body" should look like, forcing the lingerie company to change the slogan from "The Perfect Body" to "A Body for Every Body." (The Independent)

Yahoo gets some bad news 

Research firm L2 ranked Yahoo's acquisition of Tumblr—which Yahoo hoped would boost its overall ad revenue—as the worst tech-related acquisition in five years. Ouch! (Media Post)

Paddington Bears are everywhere

With a new film of this cuddly bear in the works, celebrities ranging from Emma Watson to Benedict Cumberbatch designed the 50 Paddington statues displayed across London. (The Telegraph)

Amazon takes Uber for a test drive

Amazon is putting startup taxi services like Uber and Flywheel to the test in a push to give Amazon shoppers same-day delivery. (Valleywag)

Tinder warns love-seekers about sex trafficking

With the help of ad agency Eighty Twenty, Tinder and the Immigrant Council of Ireland used the dating app's platform to visually demonstrate how sex trafficking impacts a woman over time. (Fast Company)

Theatrical Christmas ads finally return 

This spot for Big Lots, complete with sweeping hand gestures and a super catchy beat, is one of the first (but probably not the last) choreographed Christmas ads you'll see this year. (Agency Spy)

How Facebook pitched advertisers in 2005

Facebook's first ad salesperson, Kevin Colleran, released the first sales deck he made for the social network back when he was pitching the fledgling company to brands. (Mashable)

Industry Shake-Ups:

McCann London hires new creatives

Joe Koprowski and Peter Browse will work on the Xbox and MasterCard accounts as integrated creatives. (The Drum)

Dentsu Aegis Network acquires Fetch

The marketing holding company purchased Fetch, a full-service mobile agency headquartered in London, in a deal reported to be worth approximately $48 million. (Campaign)

North Face dives in to review

The company has nailed down its TV agency (accounting for about half of its marketing spend), but the other half of North Face's business is up for review. (Agency Spy)


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