How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
NEW YORK What happens in Vegas usually stays in Vegas, as we’ve learned from R&R Partners’ long-running campaign. But I’m beginning to think the “What happens here, stays here” effort is losing some of its kick. It’s not that the work isn’t funny anymore—but maybe we’ve just gotten so used to the premise that Vegas-style shenanigans are beginning to look a little tame.

INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in