Las Vegas Spot Falls Flat

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK What happens in Vegas usually stays in Vegas, as we’ve learned from R&R Partners’ long-running campaign. But I’m beginning to think the “What happens here, stays here” effort is losing some of its kick. It’s not that the work isn’t funny anymore—but maybe we’ve just gotten so used to the premise that Vegas-style shenanigans are beginning to look a little tame. The latest ad in the series, breaking this week, takes place during a skydiving lesson.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in